Social Graphics Toolkit

Purpose of this toolkit

Public understanding of offshore wind is still uneven, and misinformation can slow projects down. These print and digital assets were co-created by you, EJTWG community leaders, to help you clearly and confidently explain the benefits of offshore wind in your communities. They have been designed collaboratively with industry, government, and community leaders to form a clear, memorable set of print and digital tools you can use to quickly explain the real benefits of offshore wind—environmental, economic, and infrastructure.

Nadia Adams of Staten Island Industrial Alliance on what Mayship Repair Does

These print and digital assets are meant to help you clearly and confidently explain the benefits of offshore wind in your communities – using common analogies and trusted sources.

  • They are designed to support quick, memorable conversations about how New York’s offshore wind goals can deliver environmental, economic, and energy infrastructure benefits that matter to Disadvantaged Communities.

  • The messaging uses plain language, strong visuals, and community-centered storytelling rather than technical or industry jargon.

  • You can use these tools to counter misinformation, engage younger audiences, and share accurate, relatable information that makes offshore wind easier to understand, discuss, and trust.

YOUR EJTWG OFFSHORE WIND SHARING KIT

Showing Graphic being uploaded to a social media platform shwoing graphic on offshore wind
Download Kit

  • Step 1: Click the 'Download Kit' above. Browse the social graphic posts. Pick one that speaks to your community's priorities.

    Step 2: Copy the caption. Copy the caption copy located underneath the social graphic.

    Step 3: Post & Include Campaign Hashtag

    ✅ Download or save the graphic directly to your phone
    ✅ Paste the caption
    ✅ Add the Offshore Wind Resources link to more information: here

    • Instagram/Twitter: Link here to your bio or add it to your linktree if you have one.

    • Facebook/LinkedIn/TikTok: Add here to your caption.

     ✅ Include campaign hashtag: #NYWindWorks
    ✅ Post!

  • Step 1: Download the presentation slides PDF here

    Step 2: Download Flyers to print here

  • DO:
    ✅ Tag local organizations and community groups
    ✅ Share why offshore wind matters to YOUR community specifically
    ✅ Add your own photos or stories in follow-up posts (ensure you have proper usage permission)
    ✅ Cross-post the same graphic multiple times over weeks/months

    DON'T:

    ❌ Edit the graphics themselves (colors, text, images)
    ❌ Use graphics for commercial purposes
    ❌ Post without copy—graphics need context!

Best Practices

PLATFORM-SPECIFIC GUIDANCE

Instagram

Best Graphics: All graphics work well as single posts. The one exception is social graphic #6, which highlights job generation from Sunrise, Empire, and South Fork, this one should remain a carousel with three images in one post.

  • Post Type: Feed post–not Story, unless cross-posting

  • Hashtags: 5-8 max, place at end of caption or first comment

  • Tip: Tag @NYSERDA and relevant local orgs

  • Link in bio: Add link: https://www.nyejtwg.com/info to your account bio, linkree or directly to a story

Meta/Facebook

Best Graphics: All work great as single posts—except for one carousel post, see instagram note above

  • Post Type: Feed post–not Story, unless cross-posting

  • Hashtags: 5-8 max, place at end of caption or first comment

  • Tip: Tag @NYSERDA and relevant local orgs

  • Tip: Facebook favors posts that spark conversation, ask a question at the end

LinkedIn

Best Graphics: All work great as single posts—except for one carousel post, see instagram note above

  • Post Type: Standard post with image

Tip: Frame as professional development or economic opportunity–LinkedIn rewards longer posts

Twitter/X

Best Graphics: All

  • Post Type: Image + text

  • Caption Length: 280 characters per post

Tip: Thread longer stories (2-3 connected tweets)

Presentation Slides and Flyers

Use Case: Town halls, community meetings, educational workshops 

Slides Include:  

  • Economic benefits breakdown 

  • Environmental justice focus 

  • Q&A prompts 

  • Local job opportunities 

  • How to get involved 

Distribution: Provide as downloadable PDF and printed flyers for IRL gatherings or tabling events, job fairs, block parties, etc 

Offshore wind mills in the ocean
Showing a boat doing cable burial in the ocean
Download Presentation Slides
Download Flyers

Frequently Asked Questions

  • Start with Apple Tree or Energy Education—they introduce the concept simply.

  • Yes! Post to different platforms.

  • Absolutely. We're working on official translations, but feel free to translate in the meantime. Contact offshorewind@nyserda.ny.gov for translated graphics.

  •  Direct them to offshorewind@nyserda.ny.gov or the offshore wind resources page. You're not expected to be a technical expert—just a trusted voice sharing information.

  • Aim for 1-2 offshore wind posts per week. Consistency matters more than frequency.

  • Social Graphics and Flyers, No. Presentation Slides, Yes.